AI Custom Software Development E-commerce

Online Retailer Personalization Platform

Custom AI for Enhanced Customer Experience

Client Profile

Large online store selling electronics and home goods with millions of products, competing against giants like Amazon

Key Results & Impact

Average Order Value

~15% increase

Product Clicks

25% more in A/B tests

Conversion Rate

20% higher

Live Chat Volume

40% reduction

Peak-season Revenue

12% boost from dynamic pricing

The Challenge

Poor site personalization with static catalog. Competitors using AI-driven recommendations and chatbots. Rule-based 'customers also bought' lists underperformed, customer support tickets spiked during peak seasons.

Our Solution

Custom software solution with recommendation engine using hybrid approach (collaborative filtering + content-based embeddings) and AI-powered customer service chatbot with fine-tuned LLM integration.

Technologies & Tools

AWS SageMaker Python Surprise PyTorch Airflow Amazon Redshift Docker Kubernetes Azure OpenAI NLTK spaCy

Technical Implementation

Architecture

AWS SageMaker cluster with Airflow data pipelines ingesting events into Redshift

Data Processing

Matrix factorization for user-item ratings, Transformers for semantic embeddings

ML Models

Containerized inference pipeline with Kubernetes auto-scaling, LLM API with conversation history

Integration

Model explainability using SHAP, GDPR-compliance with encryption

Business Impact

Delivered 15% AOV increase, 25% more product engagement, and 40% reduction in support volume with dynamic pricing capabilities.

Case Study Details

Industry: E-commerce
Service: Custom Development
Category: AI Custom Software Development
Client: Fast-growing e-commerce company

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